India Post collaborates with leading logistics to boost rural e-commerce services

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Devanjana Mukherjee, Khabri Media

The tie-up has the potential to create economical deliveries, particularly in rural areas with less developed logistics infrastructure.

Pic: Social Media

As the festive nears, E-commerce courier and delivery aggregator iThink Logistics and India Post have collaborated to boost e-commerce-based deliveries across the country. Both entities have decided to enhance the last-mile delivery capabilities for Direct-To-Consumers (D2C) based startups, as well as, small and medium-sized businesses.

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Claiming to be one of the most popular shipping software in India, the company provides services to more than 26,000+ pin codes. iThink’s services are augmented by highly qualified professionals. Its advanced analysis, extensive market research, and zeal to pursue excellence have resulted in fast and effective shipments all across the country.

Pic: Social Media

India Postal Services or India Post, on the other hand, is the government-operated postal system in India that is widely distributed postal systems in the world, serving the entire country. India Post provides a variety of postal and financial services such as Mail, Financial, Retail, Money Transfer, Promoting Philately (the collection and study of postage stamps), Express Parcel Post, Business Solutions, and E-commerce services.

The amalgamation has the potential to create economic deliveries even in the remotest part of the country where the logistical infrastructure is either underdeveloped or lacks such services. The logistics company outlined that India Post’s experience and wide-ranging network complement the company’s technical capabilities, dependability, and efficiency, among other features.

Pic: Social Media

According to the company, its online portal can be linked with marketplaces or online stores via Application Programming Interface (APIs) and has a built-in channel that connects with multiple renowned courier partners. As per the official data, iThink Logistics’ penetration rate for the fiscal year 2022-23 in tier 2 and tier 3 cities stood at 21.4 percent and 41.5 percent, respectively.

The partnership will not only open up exciting new opportunities in every corner of India but also push toward forward-thinking technological prowess thus embarking on a new era in the logistic industry.

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