Jio Cinema enters Kids’ entertainment universe

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Devanjana Mukherjee, Khabri Media

This strategic expansion not only broadens Jio Cinema’s content library but also positions it as a family-friendly platform catering to all age groups.

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In a significant move to cater to a diverse audience, JioCinema, a leading digital streaming platform in India, has recently announced its foray into the kids’ entertainment space. Recognizing the growing demand for quality content for children, it aims to carve a niche in this segment by offering a curated selection of engaging and educational content.

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With a dedicated ‘Kids and Family’ offering of over 100 top cartoon franchises, over 300 series and movies, spanning comedy, adventure, and action genres, with popular content available in multiple languages, and over 3,000 hours of content that will cater to young audiences – tiny tots, kids, pre-teens – and also serve the entire family.

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The cartoon franchises that will be available include “Motu Patlu”, “Shiva”, “Rudra”, “Chikoo aur Bunty”, “Pinaki and the Bhoot Bandhus”, “The Twisted Timelines of Sammy & Raj”, “Kanha – Morpankh Samrat”.

Global series like Harry Potter, Transformers, HBO Storybook musical, The Looney Tunes Show, Super Mario Bros, Justice League War World, Garfield, Tin Tin, Trollstopia, Zig & Shark, Peppa Pig, Pokémon, and movies like Shrek, Kung Fu Panda, Madagascar, Teen Titans Go, Polar Express, Lego Ninjago, The Flintstones, Boss Baby, and others.

To make the viewing experience more interactive and engaging for children, JioCinema is incorporating features like quizzes, games, and interactive storytelling elements into its kids’ content. These features not only entertain but also encourage active participation, turning passive screen time into an opportunity for learning and creativity.

The streamer has formed strategic partnerships with leading local and global studios including Cartoon Network Studios, Dreamworks, EOne, The Pokemon Company & Animaccord, among others. From animated series and movies to educational content, the platform aims to strike a balance between entertainment and learning.

The platform incorporates content that stimulates a child’s curiosity, creativity, and learning abilities. Parents can find a range of shows and movies that blend entertainment with educational elements, making screen time a more enriching experience for young minds.

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