Devanjana Mukherjee, Khabri Media
With the final match set to be a spectacle of skill, strategy, and nail-biting moments, fans are opting for a cinematic experience to witness the clash of titans
Pic: Social Media
As the excitement builds for the highly anticipated ICC World Cup 2023 final, a unique trend is emerging that has caught the attention of cinema owners around the globe. Cinema owners find themselves pleasantly surprised and elated as advance bookings for match screenings are reaching extraordinary levels. To subscribe please click tau.id/2iy6f and access our live channel.
Leading theatre chains PVR INOX and Miraj Cinemas will be screening live broadcast of Sunday’s final match from the Narendra Modi Stadium in Ahmedabad, and according to the theatre owners, the response to the advance booking has been “extraordinary”.
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According to the Executive Director, PVR, Sanjeev Kumar Bijli,” We have over 45 per cent of tickets already sold and this figure is anticipated to climb to 70-80 per cent as we approach the match day on Sunday. With India advancing to the finals, the response to the ticket bookings has been extraordinary since we opened the advances on (November) 16th after the second semi-final results.”
PVR INOX is hosting the live screening in 60 cities across 150 cinemas throughout the country, with a focus on Maharashtra, followed by Gujarat and the northern states of Delhi, Haryana, Punjab, Rajasthan, and UP. Meanwhile, Miraj Cinemas, the third-largest national multiplex chain, has also witnessed an overwhelming response, selling over 70-80 per cent of the tickets for the match screenings.
Pic: Social Media
The appeal of watching the ICC World Cup 2023 final on the big screen lies in the immersive experience it offers. Cinemas provide state-of-the-art audiovisual technology, creating an atmosphere that rivals being in the stadium itself. The larger-than-life screen, coupled with surround sound, enhances every cheer, goal, and moment of suspense, making it an unforgettable experience for fans.
For cinema owners, this unexpected surge in advance bookings brings a wave of relief and excitement. The World Cup final presents a golden opportunity to attract new audiences to their theaters, tapping into a demographic that may not typically visit cinemas for sporting events. The potential for increased foot traffic during a major sports event is a welcome development.
