The Intelligent apparel brand owner stated that he was earlier in the automotive industry, and had spent 10 years in the Middle East.
An intelligent apparel brand ‘TURMS’, which creates clothing that boasts anti-stain, anti-bacterial, anti-fungal, and anti-odour features has sealed a deal of Rs 1.2 crore in the entrepreneurial reality show ‘Shark Tank India’ season three. To subscribe please click tau.id/2iy6f and access our live channel.
The spotlight of Turms’ pitch was on its one-of-its-kind collection, which includes 30-day no-wash jeans, fearless white cotton shirts, AC cool tech T-shirts, and seven-day no-smell socks, among others. Adding star power to the pitch, the brand counts Indian cricketer Ms Dhoni among its customers.
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Surendra Singh Rajpurohit, who was once a TURMS customer, took a bold step in 2022 by acquiring the company from its six co-founders. Under his leadership, the apparel brand has flourished, selling a remarkable four lakh apparel units to date.
The Sharks’ Statements
- Azhar Iqubal, the co-founder, and CEO of Inshorts said to him: “Your products are very interesting.”
- Anupam Mittal, CEO of the Shaadi said: “You will close the markets of the soap industries.”
- Aman Gupta, co-founder and CMO, BOAT tested the products and said “Baat to sahi hai, kuch to hai.”
- Peyush Bansal, the co-founder and CEO of Lenskart revealed that he had earlier invested in this company. He said: “The company is at loss.”
The Pitch
“Before Covid this company was doing a very good business. After Covid its founders (Rameshwar, Rohit and other four…) thought they won’t be able to run this company anymore. Covid time was very tough, but their intentions were not bad.”
- Stepping into the tank with a remarkable pitch aimed at transforming the world of fashion, Surendra asked for Rs 1.2 crore for a two percent equity.
- Anupam offered him Rs 1.2 crore for four percent equity, plus two percent royalty until Rs 1.8 crore is recouped.
- Azhar made a final deal with Surendra at Rs 1.2 crores for four percent equity.
Conclusion
Shark Tank India, as a platform, not only provided a spotlight for our innovative garments but also established crucial connections with our target audience. It was incredibly encouraging to receive positive feedback from all the sharks as we concluded the pitch.
