At BARC, Gray oversaw the Measurement Science, Business & Market Analytics, and Product Leadership & Excellence (Linear and Digital) departments.
Dr Derrick Gray has quit as Broadcast Audience Research Council (BARC) India’s Chief of Measurement Science and Business Analytics, as per media reports. He chaired the measurement body for nearly 6 years. Dr Derrick Gray joined BARC as the Chief Measurement Science Officer in August 2018. As per the official sources, Gray is currently serving his notice and will be with BARC till the end of May 2024.
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Prior to his tenure at BARC India, he served as the Senior Director of Audience Measurement Science at Numeris. With nearly two decades of experience in methodological research, media research, and measurement science, Gray has played a significant role in enhancing BARC India’s audience evaluations and products, earning a reputation for scientific integrity.
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Gray boasts over 24 years of global experience in audience information systems and audience measurement across various media platforms, including Digital Video, Linear Television, and Radio. Previously, he served on the Board of Directors of the Marketing Research and Intelligence Association (MRIA) of Canada.
Dr. Derrick Gray holds a Doctor of Business Administration degree from Athabasca University in Canada, where his award-winning research focused on Digital Innovation and Big Data applications in the media industry.
What is BARC?
Broadcast Audience Research Council (BARC) India is a Joint Industry Body founded by stakeholder bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies. Built upon a robust and future-ready technology backbone, BARC India owns and manages a transparent, accurate, and inclusive TV audience measurement system.
Apart from the currency products to the TV industry, BARC India also provides a suite of Insight products designed for Broadcasters, Advertisers and Agencies. The Big Data and Insights generated by BARC India powers efficient media spends and content decisions in a highly dynamic and growing television sector.
