Devanjana Mukherjee, Khabri Media
It is on a mission to empower women to be financially independent by encouraging them to take control of their finances.
Pic: Social Media
In a groundbreaking move that signals a significant shift in the landscape of finance and technology in India, FIKAA (Financial Independence through Knowledge and Action), an innovative AI-powered investment platform tailored for women, has announced the appointment of Naina, India’s first virtual superstar, as its brand ambassador.
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This strategic partnership not only signifies the increasing role of women in the financial sector but also underscores the growing influence of artificial intelligence in reshaping how individuals, especially women, invest and manage their finances.
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This event was well attended by more than 50 Women Key Opinion Leaders from the fields of finance, lifestyle, fashion & entertainment. This is the first time in India that an AI Superstar has been selected as the face of a brand.
The inclusion of Naina, the virtual superstar, as the face of FIKAA (Financial Independence through Knowledge and Action) is a milestone in recognizing the importance of empowering women in the financial world. Women have historically been underrepresented in the financial sector, particularly in investment and wealth management.
AI Naina from FIKAA (Pic: Social Media)
At the launch, Harsh Choksey, co-founder and CEO of Fikaa, said that the company’s research revealed that while contemporary women excel in various fields, they often take a back seat regarding investments and financial planning, leaving these critical decisions to men.
The CEO further added, ” With its advanced financial tools the platform wants to be at the forefront of this change; thereby bringing a behavioural shift when it comes to women managing their investments. It took us more than a year to develop a cutting-edge AI algorithm, which is our uniqueness, because we believe that no one in the industry is using Artificial Intelligence as a tool to select and recommend mutual funds basket specifically curated as per investor preferences.”
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Co-Founder Rinku Suchanti stated that, “It’s so important today that women become aware about their own financial standing and have the understanding to track their investments and make financial decisions. “
Pic: Social Media
FIKAA is available as a mobile app for Android and iOS devices, enabling women the flexibility of learning how to invest and selecting mutual funds hassle-free. The entire process is powered by AI and is designed to make investments easy for the women of India.
Proprietary AI-enabled algorithms minimise risk and advise them on the best mutual funds to help them achieve their financial goals thus making it as a learning platform. They can also connect with other like-minded women registered with the app to expand their network and knowledge in investments and share tips on achieving financial freedom.
