Devanjana Mukherjee, Khabri Media
The momentous occasion marked a decade of redefining luxury and sustainability in the Indian jewelry industry.
Pic: Social Media
In a glittering event that mirrored the brilliance of their gems, The Bling Boys of India celebrated the grand opening of their lab-grown Diamonds’ 10th store in Pune, Maharashtra. The founders of the Solitario brand, Vivek Oberoi, Satish Daryanani, and Ricky Vasandani, proudly announce the opening of their 10th store in the Phoenix Mall of the Millennium, Wakad, Pune.
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Solitario, the brainchild of The Bling Boys, has been at the forefront of the lab-grown diamond revolution, challenging traditional norms with its commitment to ethical sourcing and environmental responsibility.
The journey began with a vision to create exquisite jewelry without compromising on ethical values.
The diamonds are expertly handcrafted for optimum shine and finesse, and certified by the International Gemological Institute (IGI) to ensure their quality. The new store showcases a commitment to providing high-quality lab-grown diamonds at a reasonable price point.
In an industry often criticized for its environmental impact and ethical concerns, the company decided to pioneer a change. They ventured into lab-grown diamonds, where cutting-edge technology meets ethical brilliance.
Pic: Social Media
This marks a significant milestone for the luxury brand, which has rapidly expanded its footprint across India with stores in Pune, Mumbai, Goa, Chandigarh, Ludhiana, and Hyderabad. The core team, comprising Kamini Singh, Kabir Kate, and Anurag Lunia, seized the occasion to announce their next major launch in Dubai, further solidifying Solitario’s global presence.
The launch event saw a gathering of celebrities, influencers, and industry leaders, all eager to witness the next chapter in the success story. A ribbon-cutting ceremony, accompanied by flashes of cameras and applause, marked the official opening of the store.
In addition to its commitment to the environment, Solitario is deeply invested in social responsibility. The brand has established partnerships with local communities involved in the production process, ensuring fair wages and ethical working conditions.
The 10th store of the lab-grown diamond showroom launch was not just a celebration of success but a reiteration of The Bling Boys’ unwavering commitment to changing the landscape of the jewelry industry in India.
