The Digital Age has profoundly affected the Attention Spans and Media Content of the audiences .”-“Prof. Chatterjee
Makhanlal Chaturvedi University of Journalism and Communication Hosts Special Lecture by Prof. Mrinal Chatterjee on the Evolution of Media and Writing
August 8, 2024 – Bhopal, The Department of Mass Communication at Makhanlal Chaturvedi National University of Journalism and Communication (MCU) proudly hosted a thought-provoking special lecture by the distinguished media scholar, Prof. Mrinal Chatterjee,Regional Director, IIMC, Eastern India Campus, Dhenkanal, Odisha.
The lecture, held at the department’s conference hall, captivated an audience of students and faculty members with its insightful exploration of the changing landscape of media and its impact on writing styles. The session was chaired by the honourable Vice chancellor Prof (Dr.) K.G. Suresh. In his welcome address Prof. Suresh shed light on the evolving dynamics of media and its profound effect on writing and content creation. He also said that resources like textbooks, libraries, and online tools are incredibly helpful, the insights, discussions, and immediate feedback you get from being in the classroom are invaluable. The professors bring expertise and perspectives that are hard to match through self-study alone.
Prof. Chatterjee, a well known figure in the field of media studies, addressed several key issues in his presentation, including the decreasing attention span of audiences as media options proliferate. He discussed the phenomenon of shrinking attention spans in the digital age and its implications for how content is crafted and consumed across various media platforms. Reflecting on the historical journey of print journalism, Prof. Chatterjee illustrated how newspapers once served as platforms for diverse viewpoints and in-depth analysis, contrasting this with current trends in news reporting.
The lecture explored how different types of media—whether print, digital, or broadcast—affect writing styles and content delivery. Prof. Chatterjee emphasized that understanding the strengths and demands of each medium is crucial for effective communication. Prof. Chatterjee also delved into how audience preferences and the specific characteristics of each medium influence writing strategies. He provided practical insights into tailoring content to meet the needs of diverse audiences across various platforms. The HOD of Mass Communication department, Dr. Arti Sarang was the convener of the session and Dr. L.B. Ojha was the moderator. Dr. Urvashi Parmar gave the vote of thanks. Following the lecture, attendees participated in a vibrant Q&A session, engaging with Prof. Chatterjee on topics ranging from media evolution to future trends in journalism.
